Welcome to Boomerang  
Professional Link Building and SEO



Web development, or website development, is the process of programming and system integration used by professional web developers to create a functional, user friendly and interactively dynamic web site.On the other hand, the task of a web designer is to produce the visually appealing part of a web site.

A web developer will programme a site with interactive features. For example, this could mean an e-commerce website where products can be bought online, incorporating an order tracking system, secure payment area or online customer support functions, etc.


Even in a non-commercial capacity, a web site can be developed to include a "back-end", otherwise known as a content management system (CMS) which allows the web site owner to easily change, delete or add content to the site without any real programming knowledge.

The database can be updated without having to amend numerous individual files, as the CMS is programmed to apply the changes to each web page. A content management system is useful and cost-effective for updating websites with frequently changing information, such as bulletin boards, news stories, case studies, featured items and so on.

"I would like to take this opportunity to thank you for the excellent website and CMS package your company has designed and built for us. I have been most impressed with the professional manner displayed since our first meeting, right through to site completion and handover, and have to say it makes a refreshing change to some of the companies we have dealt with in the past".
Mike Walton
(MD) R.S. Ltd

Boomerang research users’ search term habits using our own unique proprietary tools, ensuring that ‘real world’ search engine behaviour is now reflected in our client’s website content... new web pages can be created, enabling them to rank well and to contribute positively.