Welcome to Boomerang  
Professional Link Building and SEO

  • PPC

Strategic Link Building


Boomerang focus on analysing a client's sector’s marketplace to identify which well-regarded, relevant sites will help your website gain maximum SEO benefit from linking. There are 3 key steps to achieving this:

1. We gather data around subject-based links from competitor ‘reverse engineering’, and score the results using our own ranking algorithms.

2. We sort the results into types of sites that will need a different approach from our linking team, such as: news sites, blogs, forums, homepages, directories, links pages and so on.

3. We use this data to build core linking, SEO PR and Social Media campaigns that are closely integrated with your SEO targets. We can also design desirable widgets to encourage other websites to carry links to your site.


What does link building consist of

A link building campaign is part of any effective search engine marketing campaign and can include:

  • Link directory
    Reciprocal link directory.
  • Link advertising
    Contextual Link Buys.
  • Asking for links
    Building one-way links.
  • Press Release



Boomerang research users’ search term habits using our own unique proprietary tools, ensuring that ‘real world’ search engine behaviour is now reflected in our client’s website content... new web pages can be created, enabling them to rank well and to contribute positively.